Kalyan Jewellers’ video campaign showcases its Antara collection  

The ad film starring Janhvi Kapoor and Kriti Sanon, which has raked in 1.6K views on YouTube within 2 weeks, picturizes the two actors in an ambient indoor set beaming with life-size crystals, lights and camera  

Mumbai: Kalyan Jewellers has launched a campaign starring Kriti Sanon and Janhvi Kapoor for their latest collection titled “Antara: Celebration Diamonds”. The two Bollywood actors are seen sharing screen space and sporting the brand’s jewellery, highlighting the chain store brand’s strategy to showcase the designs.

The ad film, which has raked in 1.6K views on YouTube within two weeks, focuses on the two actors in an ambient indoor set beaming with life-size crystals, lights, camera, and euphoria. Janhvi Kapoor is seen posing for stills as the spotlight glimmers on her, featuring the bracelets and the necklace from the brand’s Antara collection.

Meanwhile, the camera zooms in on Kriti’s sojourn across the space, wherein she tries her hand at a piano, her posture accentuating the colour gemstone-encrusted earpieces and her bracelets. Through their reflections in the mirror and the voiceover, the brand aims to show the two actors exploring their inner beauty in the video. 

Wearing the different pieces from the Antara collection, both actors and their monochromatic outfits help accentuate the beauty of the jewellery. 

Over the last few years, Kapoor and Sanon have been seen inaugurating key showrooms of Kalyan Jewellers across the country. Their presence at various Kalyan Jewellers’ showroom inaugurations nationwide has cemented their association with the brand and this TVC ad film succeeds in getting the end-user’s attention by flaunting two sought-after Bollywood divas online. 

Retail Jeweller India News