#KahoKuchSpecial: Mia by Tanishq’s V-Day campaign urges couples to share moments of love

The brand has taken a deep dive into the Valentine’s Day campaign with the launch of a captivating video featuring actor Rohit Saraf, titled ‘Valentine’s Day Masterclass by Rohit Saraf’

Mumbai: As Valentine’s Day approaches, jewellery brands are ramping up their promotional efforts to connect with customers, particularly enthusiasts of fine jewellery. Anticipation builds as brands unveil their campaigns, offering an array of captivating pieces to celebrate love and romance. Mia by Tanishq steals the spotlight with its #KahoKuchSpecial campaign.

The brand has taken a deep dive into the Valentine’s Day campaign with the launch of a captivating video featuring actor Rohit Saraf, titled ‘Valentine’s Day Masterclass by Rohit Saraf’. In this engaging video, Saraf advocates simplicity, yet profoundness in gift selection for the occasion. He proceeds to advise men on how to select the perfect gift for their partners, highlighting the brand’s latest Valentine’s Day collection in the process. 

As a part of the brand’s ongoing campaign, 10 winning couples in the contest will be offered a trip to Bali. As the reel draws to a close, Saraf introduces viewers to the #BaliwithMia contest, an exciting opportunity currently being hosted by the brand.

To participate in this contest, customers can follow a few simple steps. For one, customers can avail of discounts of up to 20% when they make purchases at a Mia outlet, through the Mia website, or via the Mia app. Participants are then encouraged to express their affection either towards their partner or towards Mia by Tanishq by uploading a story and tagging @miabytanishq along with the #BaliWithMia hashtag.

The brand’s Instagram handle also features multiple reels that utilize influencer marketing to engage customers. These reels not only display the brand’s products but also cultivate a romantic and exhilarating atmosphere for Valentine’s Day. Viewers are encouraged to partake in a memorable journey of love and gifting, contributing to the overall allure and charm of the brand’s Valentine’s Day campaign. Influencer marketing has also helped the brand reach out to their customers with gifting ideas.

In a bid to maximize audience engagement, Mia by Tanishq has extended the opportunity for social media users with private accounts to participate in the contest. Instead of crafting a reel or posting on their public account, participants can directly send their story entries to the brand’s private messages. This inclusive approach aims to broaden the scope of participation, ensuring that individuals with private profiles can also join in the excitement of the contest.

Meanwhile, Mia by Tanishq has also intensified its social media promotions around its newly unveiled collection, which features lightweight earrings, rings, and neckpieces, enticing customers with a diverse array of romantic and elegant jewellery options for the occasion.

Written by Aparna Bhowmick

Retail Jeweller India Exclusive