PNG Jewellers unveils bridal collection, serves young generation’s demand for timeless wedding jewellery

Combining tradition and modernity, the Pratha collection is an anthology of age-old traditions, rural craftsmanship, and an ode to the rich cultural history expressed through the craft of jewellery-making

Pune: PNG Jewellers has recently unveiled its new bridal collection named ‘Pratha’ for this year’s wedding season. The collection is not just a celebration of India’s rich heritage and craftsmanship but an embodiment of its cultural legacy. 

Although Pratha has been created keeping the bride in mind, it invites all those celebrating love and the deep bond of matrimony and the festivities around the celebrations for these once-in-a-lifetime occasions. Available across all PNG Jewellers stores in Maharashtra and Goa as well as online, this collection encapsulates the very essence of ‘timeless elegance’ that mirrors a perfect blend of tradition and modernity. 

The “Pratha” collection is an anthology of age-old traditions and rural craftsmanship that has been passed on from generation to generation and is an ode to the rich cultural history. This collection includes heavy bridal sets, necklaces, chokers, stunning diamond pieces, earrings, rings, maang tikas, kadas etc. have been created keeping in mind the choices of today’s brides. “Pratha” includes finely crafted gold jewellery for all wedding occasions like the engagement, haldi ceremony, sangeet ceremony, wedding, the reception as well as the bridal trousseau. 

From intricate designs inspired by historical motifs to contemporary interpretations of age-old techniques, “Pratha” stands out for its meticulously designed pieces meant to mark the most important day in the life of a bride.

Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers stated, “The ‘Pratha’ collection is a reflection of our belief that jewellery is more than just an ornament, it’s a tradition passed on from one generation to the next. ‘Timeless Elegance’ is not just a concept for us. It’s a philosophy that defines each piece in this collection. Data suggests there are over 30 lakh weddings across the country this wedding season.  We are introducing this bridal collection in the upcoming wedding season to symbolise the most important day in a woman’s life, something she can pass on to the next generation. Young couples today want to not only express their modern views but also want to remain attached to their traditions. They want to express their roots and culture through fashion and style relevant to today, especially on occasions that demand a traditional approach yet seek individual style sensibilities. Brides can also avail customization of pieces as per their needs and preference of styles to match their wedding trousseau.” 

To elevate the shopping experience, PNG Jewellers will install Instore Visual Merchandising (VM) displays across all its stores. These displays are thoughtfully designed to showcase the beauty and craftsmanship of the Pratha collection.

Retail Jeweller India News