Akoya Jewels and The Food Affairs present exclusive showcase, treat patrons with fine sensory experience

The event showcased a world of luxury, flavour, and aesthetics under one roof in association with the interior designing brand Studio Navée

Hyderabad: Brand collaborations are an effective way for jewellers to connect with customers, generate potential for sales and boost their growth. For Hyderabad-based Akoya Jewels, a collaboration with The Food Affairs meant intense customer engagement, more brand visibility, and sales during, and after an exclusive luxury event with a select gathering of 50 elite guests in New Delhi.

The event aimed to showcase everything related to design and present a world of luxury, flavour, and aesthetics under one roof. The two brands hosted the soirée in a luxury space curated by the interior designing brand Studio Navée, which enhanced the luxe appeal of the occasion. 

By co-hosting the event during the festive season, Akoya Jewels designed their exclusive jewellery selections in accordance with The Food Affairs’ fine culinary presentations. According to Anukriti Jalan, Founder and Creative Director of Akoya Jewels, the event was all about offering a luxurious and complete sensory experience in the form of the finest food and the finest selection of jewellery for all the patrons present.

The synergy between both brands and the partnership bodes well to enhance Akoya Jewels’ prestige as a trendsetter. The jewellery brand, which wants to define its identity in the realm of modern heritage jewellery and create a legacy, ensured that some of its finest pieces made it to the showcase for a contemporary but timeless impact.

Jalan explained, “Just like The Food Affairs used the finest of the ingredients for the cuisines, we also ensured the use of high-quality stones and materials such as Colombian emeralds, rose-cut diamonds that are in trend now, par-size polki, big diamonds and top-end tourmalines in our jewellery. We curated an entire range to match the mood and the colours of the cuisines at the event and to reflect the festive ambience for the modern heritage.”

Jalan also mentioned how this was the first collaboration of its kind and that they intended to continue seeking partnerships with brands that would match their frequency. “Akoya Jewels is honoured to be a part of the association. The culinary experience by The Food Affairs by Sarita Bazaz is renowned. We were excited about the event and are looking forward to exciting future opportunities with The Food Affairs”, she said.

Speaking on the future of such collaborations, Jalan said that plans for a similar but larger event were in place in the coming months. According to her, the bigger idea was to have more women grow together in different fields through such collaborations. 

Written by Aparna Bhowmick

Retail Jeweller India Exclusive