Making headway in its new retail strategy, KISNA launched its first showroom in Jharkhand, reflecting the new brand identity. The showroom houses a variety of diamond and gold jewellery collections, tailored to local preferences
Deoghar: Jewellery brand KISNA Diamond and Gold Jewellery, from the Hari Krishna Group, unveiled its 16th exclusive pan-Indian brand showroom and its first exclusive store in Jharkhand in the city of Deoghar. The opening ceremony was attended by Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group.
The brand has previously launched exclusive showrooms in cities such as Ayodhya, Bareilly, Bangalore, Ghaziabad, Hyderabad, Hisar, Jammu, Mumbai, New Delhi, Raipur, Siliguri and most recently, at Prayagraj. Kisna’s distribution-driven ‘Mines to Market’ business model, which sustains an understanding of evolving consumer preferences, has allowed the brand to expand its presence to over 3,500 showrooms across India.
The store houses the brand’s full selection of statement and lightweight fine jewellery designs, and is rendered in Kisna’s signature navy blue and white hues.
Dholakia talked about how the showroom hopes to bring ease of access and make a range of designs available that are steeped in modernity while being tailored to local preferences. “We are elated to establish KISNA’s first showroom in Deoghar and introduce our latest designs to the city. Our goal is to make diamond jewellery accessible to every woman in the country, and our expansion plans aim to reach every household across India. At the new showrooms, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery collections suitable for every occasion.”
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