Aulerth opens new store at GK-1, New Delhi; promotes luxury and conscious living

The jewellery brand is known for crafting semi-precious jewellery from eco-friendly materials and their new store is a symbol of minimalistic luxury

Sustainable jewellery brand Aulerth has unveiled its new store at GK-1 market in New Delhi. Its interiors align with the brand’s core principles of The Energy, The Duality, and The Origin reflected in the décor and design of the establishment.

With its design inspired from the Earth goddess Gaia, the ambience of the store includes moss-adorned walls, stucco-finished walls, sleek glass display units and layered design elements that blend sustainability with luxury, utilising reclaimed materials and carbon-reducing flooring.

Vivek Ramabhadran, founder, Aulerth said the store at N-block market is the first of a retail expansion spree. “After the launch at GK-1, we are now preparing to unveil two more stores: one within The Cinnamon Store in Bangalore and the other one at The Hilltop @7, Banjara Hills, Hyderabad, all within the next three months.”

Aulerth is renowned for crafting semi-precious jewellery from eco-friendly materials, redefining the concept of preciousness. They are also known for unique eco-friendly programs such as Aulerth Loop, which allows one to rent jewellery for two weeks before returning it. This model not only promotes a circular luxury lifestyle but also caters to the discerning tastes of modern buyers.

In the past, Aulerth has collaborated with esteemed designers such as Suneet Varma, JJ Valaya, Shivan & Narresh, and Tribe Amrapali, crafting high-fashion, conscious jewellery that resonates with those who believe in both style and sustainability.

Courtesy: www.indulgexpress.com