C. Krishniah Chetty Group woos Gen Z with fast fashion silver jewellery brand ‘crash.club’

The brand is not just about high fashion, but has taken a stand to contribute to a global cause – preserving endangered rhinos in Africa and Asia

C. Krishniah Chetty Group introduced crash.club, a brand-new collection in the world of fast-fashion silver jewellery, specifically tailored to meet the discerning tastes of the Gen Z, recently. With the promise of delivering high fashion at competitive prices, the starting range of products begins from a remarkable Rs 790 only.

crash.club is set apart by its philosophy of not just creating aesthetically pleasing silver jewellery, but also nurturing a sense of individuality and personal style in every piece. The brand’s contention is that jewellery is more than adornment – it is a manifestation of one’s personality and an expression of one’s unique style statement. Its collection of silver jewellery encompasses everything from bold, chunky necklaces to delicate earrings. Every single item in the collection is designed with the concept of mix-and-match in mind, thereby enabling customers to experiment with numerous combinations, fostering a style that is distinctly their own.

Chaitanya V Cotha, Executive Director, C. Krishniah Chetty Group of Jewellers, said, “Quality stands at the forefront of crash.club. All our products are crafted from high-grade materials, all hallmarked 925, with a 52-quality check process, and backed with 150 years of legacy. Offering durability and longevity that is sure to impress. Despite our top-tier quality and fashionable offerings, we firmly believe that high fashion should be affordable. Hence, our products come at attractive prices, ensuring the latest trends are accessible to everyone, irrespective of their budget. crash.club isn’t just about high fashion; we’re about fashion with a purpose. We’re taking a stand to contribute to a global cause — preserving endangered rhinos in Africa and Asia. We have also adopted one in Africa. A portion of our earnings is dedicated to this noble mission, giving our customers an opportunity to not just look good, but to feel good, too, knowing that their purchases contribute to a significant environmental cause. Be it a special occasion or everyday style, crash.club is your go-to destination. We are dedicated to providing an unparalleled shopping experience to all our customers.”

Retail Jeweller India News