RJ Market Watch
NAC Jewellers is on a Star Hunt for their Young Ones collection
NAC Jewellers are returning with the ‘Star Hunt’ campaign for the debut of their Young Ones Collection after the recent pre-launch at Spooktacular Fest.
This campaign is inspired by the forthcoming Children’s Day on November 14th and focuses on parents who want to have their children appear in NAC Jewellers commercials. NAC Jewellers’ ‘Young Ones’ series is crafted in gold, silver, and platinum and is designed to be lightweight and affordable.
Every parent wishes to watch their children achieve fame, and NAC Jewellers’ platform provides them with that opportunity. “It’s all together a different experience, Prachi got selected for the audition through Facebook. I feel like their work here showcases their work in jewellery, it’s classy and professional”, said Prachi’s mother.
The campaign will remain in the registration stage until November 13th, following which parents who have registered their children will be invited to local stores and requested to audition. Those chosen from the auditions will be the faces of the NAC Jewellers’ ‘Young Ones’ Collection and will be scheduled for regular photoshoots and ad-film shoots.
“The response has been very overwhelming and we are looking to cross 500 registrations as we have already crossed 250 registrations”, said Ms. Supritha R, Assistant Manager – Marketing, NAC Jewellers. “We do initiatives like these annually and every year the response has been positive. So, good luck to every child who auditions”, she added.
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