SENCO Gold and Diamonds creates instant demand around Sourav Ganguly’s birthday with limited edition gold coin

There are few sportspersons in the history of Indian cricket who enjoy superstardom long after retirement, like former batsman and Team India captain Sourav Ganguly. The fiery skipper just turned 50 this July 8, and SENCO Gold and Diamonds had a brilliant memento in store for him as a gift.

SENCO created a 24Kt limited edition gold coin with an image of Ganguly’s unmistakable smile engraved on one side, with a message of celebration of 50 years on the other side. Senco Gold and Diamonds MD and CEO Suvankar Sen took the opportunity to wish ‘Dada’ a very happy birthday with the gold coin through an Instagram video. “We are inspired by your fighting spirit, Dada, and we wish that you stay happy and continue your journey like this. This is our token of love and appreciation for our brand ambassador, Sourav Ganguly!” said Sen.

The video also had the player himself thanking SENCO Gold and Diamonds for the gesture. This is one of the best examples of a chain store brand creating a buying opportunity for mainly its regional market. To this day and beyond, Sourav Ganguly enjoys an indisputable stardom in the hearts of Bengali sports lovers. This gold coin creates a great demand impetus for those fans across the country instantly. Since this luxurious item celebrates a specific timeline of Sourav Ganguly, the demand holds steam for a short time, hence boosting sales.

Commenting on the entire initiative, Joita Sen, Director, Senco Gold & Diamonds said, “It is an honour and privilege for us to commemorate this special occasion of the 50th birthday of our beloved Dada – Sourav Ganguly.  We wish him a very Happy Birthday and an even more successful innings for the next 50 years.”

RJ Exclusive