Nippy Jewellers retraces floral trails of Rajasthan for Enchanted Forest bridal collection

It’s back to the basics of artistry for Nippy Jewellers. This Chandigarh-based jewellery brand has come up with a collection based on the forests of Rajasthan. Their Enchanted Forest Summer ’22 collection is the latest dashing entrant in the semi-bridal and bridal segments with unforeseen floral and faunal motifs.

“With a traditional design foundation and a contemporary touch, we are creating an exciting range in jadau, polki, kundan, meenakari and antique gold. With headgear, earrings and wrist gear, there is a total of 30 design varieties on offer,” said Amrit Kapoor, owner, Nippy Jewellers. The brand is targeting social media, in-store promotions and print media outlets for a holistic advertising campaign of the Enchanted Forest collection.

Targeted at young brides-to-be, the jewellery brand has given a major focus on design exclusivity for this collection. With an average ticket price of Rs 3.5-5 lacs, the collection is providing a unique mix of colours in the bridal segment with a perfect balance in size and weight. “There is an acute gap in the demand and supply of designs that the youth prefer wearing today. This collection, with its compact design, usability and comfort level, enables customers to wear it not just in traditional get togethers and gala parties, but also in smaller gatherings, making it a very versatile range,” Kapoor added.

Winning brownie points for the colour, design and positioning in bridal ranges, the Enchanted Forest collection is facing rising demand in a market where the competition has already floated similar collections inspired by greenery. “We have studied the demand patterns of our customer base in Chandigarh and thereafter crafted this collection. Reorienting manufacturers about our design vision and creating authentic designs with our in-house team, we have created a truly exclusive range that impresses customers on multiple parameters besides physical beauty alone,” concluded Kapoor.

RJ Exclusive