Mia becomes the shine partner of NH7 Weekender, impresses party people

The world is back on the streets and if better sense prevails in social distancing and Covid safety precaution, grand physical events will be back on the cards, just like the NH7 Weekender that took place on March 26 and 27. Interestingly, Mia by Tanishq has partnered with the event to give a much-needed beauty break amidst the party fever.

This has indeed been a great opportunity for one of the fastest emerging fine jewellery brands to collaborate with the hippest of the hip entertainment events in the country that resurfaced in Pune. During a week-long campaign on social media, Mia announced its official Shine partnership for the event. The brand also released a contest about a week ago, granting followers the chance to win passes to the biggest musical event of this season. To win, each participant had to tag three of their friends in the comments section of the original post with whom one loves to party with. After commenting, one had to share the post on their Instagram story and follow the brand’s handle. Interestingly, there were 45 comments on Instagram alone on that note. 

On ground, Mia arranged for fun-filled activities through the Mia Lounge. Using the augmented reality mirror, one could click selfies of stunning Mia jewellery while taking a break from all the dancing. There was also a popsicle stall within the lounge amplifying the excitement.

Time is up for jewellery brands to harp on their legacies alone. It’s brilliant partnership deals such as Mia’s that has given the brand understand behaviour of their target audience and impact their fashion statement in a fruitful manner.

Written by Shubham Dasgupta

RJ Exclusive