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‘IIJS Signature has surprised us with every passing year’

‘IIJS Signature has surprised us with every passing year’

Arshdeep Khurana, Sham Jewellers, Chandigarh, talks to Samit Bhatta, publisher of The Retail Jeweller India about his expectations from IIJS Signature 2022.

What are your expectations at the IIJS Signature Show 2022?

IIJS Signature has surprised us with every passing year. We expect to have our previous expectation beaten. Today’s consumer is aware, fashionable and trendy, and want variety, diversity and extravagance. They are not satisfied easily. We will want to see unique pieces. I want to see designs that wow me. The new venue will be better in so many ways.

Courtesy: Retail Jeweller India News

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