Maliram Jewellers’ Karwachauth event moves guests with mehendi, Saarangi tunes

Maliram Jewellers made Karwachauth 2021 memorable for its clientele in Punjab with their event called ‘Karwachauth Mehandi Jashn’ at their Jalandhar showroom. This exclusive two-day event happened on the 22nd and 23rd of October with the brand’s premium clients, all including the who’s who of Punjab and their near and dear ones, under one roof.

During the occasion, the jeweller had invited 14 world-class talented mehendi artists who were flown from Jaipur. They had also entertained guests with Saarangi performances by artists from Amritsar, who left the guest in awe of their melodious tunes from the flute. The festivities were adorned with momentous decor and chandeliers, with fresh floral hangings and drapes in classic Indian reds. Alongside the festivities, Maliram Jewellers hosted an intimate preview of their latest collections. The new designs set the aesthetic tone for Diwali and the upcoming wedding season.

Speaking about the event, Shankar Kedia, Owner, Maliram Jewellers said, “It was only the right thing to do by organising a festive two-day Jashn to reciprocate our love and gratitude to the city and have all our well wishers under one roof. We did not plan this based on some commercial benefit, since we have received a tremendous response here in two years, it was wholly about giving our bit back into society.”

“It was an invite-only event, a true mark of the hospitality and kindheartedness of Maliram Jewellers. At Maliram Jewellers, every single element stems from their core values of togetherness, warmth and hospitality. So, those who were a part of the event would agree that it was nothing less than a magnanimous affair celebrating Karwachauth. It was covered by local newspapers,” Shankar Kedia added.

The event gave the brand the opportunity to provide experiential buying ambience to its chosen guests. Combined with the entertainment and self-pampering with mehendi, invitees led to good conversions on this auspicious occasion.

Written by Manoj Chakraborty

RJ Exclusive