Anmol Swarn, Ssvar launch their exclusive premium collections at IIJS

• Collection launches by Anmol Swarn and Ssvar
• Statement Maharani collection by Anmol Swarn
• Constellation diamond collection launch by Ssvar

The trade was in for a surprise on September 15 at IIJS Bengaluru. Anmol Swarn and Ssvar, two very dynamic jewellery manufacturing enterprises launched their exclusive collections at IIJS at their respective booths of 3Q021 I (Anmol Swarn) and 3N022, 3N020 (Ssvar).

The occasion was graced by Richa Singh, MD, Diamond Producers Association and N Srinivasan, MD, Emerald Jewel Industry Ltd. Anmol Swarn launched their majestic Maharani collection on the occasion.

“There are 42 statement pieces under the umbrella group of Maharani collection,” said Chandana, product development manager-senior designer, Anmol Swarn. These were completely handcrafted jewellery and have been grouped further among three themes namely ‘Divine’, ‘Art form’ and ‘Dance form’, which were unveiled by Singh and Srinivasan at the cosy ceremony.

The buyers were very intrigued about the collection in the ceremony, particularly because of the blend of South Indian and North Indian design sensibilities. These premium pieces come with gold and colour gemstones, fit for the showstopper look at any party or get-together.

For Ssvar, luminaries Singh and Srinivasan launched the Constellation collection, which is highly ordained with diamonds. Mr. Pramod, partner, Ssvar said that the premium diamond jewellery range has been designed by Ssvar and made by Emerald Jewel Industry. “Each of the pieces of this range contains over 2000 small diamonds, be it a bangle or a necklace. No manufacturer has executed concentration of so many diamonds in one piece as of now,” said Pramod.

This premium jewellery range has been lapped up by top retail brands across the country. The buyers are being benefitted from the exclusive platinum closed setting diamond jewellery by Ssvar, which has no parallel in the Indian jewellery industry.

Written by Shubham Dasgupta