PC Jeweller pays respect to teachers with uniquely inscribed jewellery

We usually associate Teacher’s Day with bouquet of flowers, abundant respect and heartfelt messages. Gifting jewellery to teachers is really uncommon. That is, perhaps, because of the way jewellery has been designed and presented before Indians. A small step to shape ornaments for the philosophers of life have been taken by PC Jeweller, New Delhi, in this regard.

From September 1 to 5, the brand carried on a campaign solely meant to pay respect to the immeasurable contribution of teachers in everyone’s lives. “There are occasions to celebrate pretty much every relationship in India. It’s common practice to gift our beloved ones. Teachers are perhaps the only community in our society who are gradually forgotten once the student steps into the world as an adult. We wanted to remind adults of their teachers on this occasion,” said Rahul Jain, head of media marketing, PC Jeweller.

On this note, the brand started a very sophisticated design aesthetics. They came up with Teacher’s Day-special jewelleryranging from bracelets, rings, pendants and neckpieces with thoughtful inscriptions. For instance, there is a pendant with ‘Bliss’ engraved on it. Similarly, ‘Read On’ rings grab attention of any jewellery lover scourging social media for a design that stands out. In terms of content promotion on social media, the brand advertised every jewellery piece with an insightful quote and a backdrop of books and studious children.

“Since the start, profitability as not the motive of this campaign. The responses we have elicited have been satisfactory,” said Jain, adding that a good conversion has happened from the 20-35 year age bracket, which typically consists of aspiring and established professionals who often miss out on the opportunity to gift jewellery to teachers across all walks of life. “We have been getting decent responses on such campaigns. We plan to carry out similar campaigns year-on-year,” concluded Jain.

Written by Shubham Dasgupta

RJ exclusive