Narayan Jewellers steals hearts with eye-popping studded gold rakhis

Jewellery needs more occasions for gifting, and Rakshabandhan has turned out to be a favourite for countless brothers and sisters who couldn’t meet each other because of the unforgiving restrictions of Covid-19 lockdown. With lockdown relaxed, festive fervor has returned and Narayan Jewellers has stolen hearts with their new offering of gemstone-studded rakhis.

Celebrating the beautiful bond between a brother and a sister, Narayan Jewellers came up with a special Rakhi Collection called Tooty Frooty. It includes delicate unisex gold bracelets embellished with precious and semi-precious colourful stones of different shapes and sizes, small studs and beautiful pendants.

The collection features over 30 styles in a myriad of fruity colours like blue, green, yellow, pink, fuchsia, purple etc. The unisex bracelets in the Tooty Frooty collection can be tied as a rakhi to brothers. 

Giving more details, Ketan Chokshi, Co-Owner, Narayan Jewellers said, “In India, gold is a symbol of auspiciousness on every occasion. During the pandemic, people have realized the importance of gold beyond jewellery. Since the last few years, sales of gold jewellery generally goes up during any festive season such as Rakshabandhan.”

Customers from the age group of 20-40 years mostly bought gold Rakhi bracelets and although Tooty Frooty was a Rakhi-specific collection, they are still receiving enquiries from the customers. The colour splash and sleek design are the two most important factors attracting sales of these cute pieces of jewellery that are also affordable. Also, the composition of semi-precious, precious stones and gold increases the emotional and material value of the rachis, which can be worn for a long time.

Agreeing to the rising demand curve is Jatin Chokshi, co-owner, Narayan Jewellers. “Symbolising timeless promise of protection and care, the rakhis will add that much need dose of colour to the festival,” he said.

Written by Manoj Chakraborty

RJ exclusive