Shri Ram Hari Ram Jewellers promotes unisex range in Pride Month, wins hearts

Jewellery has no gender, and this message was conveyed loud and proudly to customers by Shri Ram Hari Ram Jewellers with their ‘Pride Month’ campaign. Shri Ram Hari Ram Jewellers feel that jewellery is for anyone and everyone who loves it.

Explaining the concept was Meghali Gupta, Director of Shri Ram Hari Ram Jewellers, New Delhi, which has made wearable jewellery such as rings, eternity bands, pendants, bracelets in the unisex category priced below Rs 1-1.5 lakh.

“We wanted to celebrate everything, every moment and everybody. We are a forward-thinking jewellery brand and didn’t want to relate our products with women only. Through ‘Pride Month’, we wanted to reach out to people saying that our jewellery is not just for women but for anyone and everyone who has passion and love for jewellery,” she said.

The brand celebrated Pride month with its unisex jewellery collection across social media platforms and got a tremendous response from the customers. Out of the overall daily footfalls, at least 5% of the customers enquire about unisex jewellery pieces and the jeweller is confident that as the Indian society starts opening up, more enquiries will come in the future.

“Jewellery sees no bias; it is only there to uplift, sparkle, and make them feel their best. Similarly, we hold no inclination, and pour our hearts and our souls into pieces so full of love that they will make any human glow,” Meghali remarked.

Written by Manoj Chakraborty

RJ exclusive