CaratLane – A Tanishq Partnership: Launches Its Second Store in Patna

CaratLane – A Tanishq Partnership, India’s leading Omni-channel jeweller has launched another store in Patna, soon after the successful launch of its first store at Dak Bungalow Road. This takes the total count of stores to 14 in the Eastern region of India. CaratLane now has 74 stores spread across the country.

The new store is situated at RR Plaza, Boring Canal Road which is a popular area in the city for shopping enthusiasts. It is Patna’s most upmarket shopping and commercial area. The store will benefit shoppers who are looking for modern and beautiful jewellery, and the opportunity to try before they purchase.

Speaking on the occasion, Mithun Sacheti, Founder & CEO of CaratLane said, “We are extremely delighted to launch our 2nd store in Patna and that too just in time for the festive season. We want people to have access to contemporary jewellery which they can wear every day to make each day a Diwali celebration.”

“CaratLane stores are very different from the typical Indian jewellery stores. A solitaire corner and an extremely helpful team of experts are what makes the experience exceptional. We are looking forward to welcoming the residents of Patna to a whole new experience that will help them discover fine jewellery like never before.”

“CaratLane has been able to cater to a vast audience since it has designs starting from as low as Rs. 5000. We are excited to celebrate the festive season with the city and hence we are offering a Flat 25% off on Diamond Prices of ALL designs.” concluded Avnish Anand, Co-Founder-CaratLane.

Mrs. Puspa Kumar, a CaratLane customer from Patna, also shared her brand experience.

“I absolutely love the designs, concepts and finishing of CaratLane jewellery. Among all the designs I own, my favourite is the necklace as it always compliments my outfits. The staff at the store is quite experienced and I always have a delightful time shopping at the CaratLane store. One of the favourite things to do is to browse through the CaratLane app and explore the latest designs.”

In its journey to make beautiful jewellery accessible to all, CaratLane’s new store definitely gives its customers yet another reason to celebrate.

About CaratLane:

CaratLane – a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 74 brand stores across the country. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24×7 at toll-free number 1-800-102-0103.

Courtesy: Retail Jeweller India News Service