The brand’s jewellery was worn during the final ramp walk and introduced in a focused manner in a live setting, creating visibility in a way static...
Targeted online communication created awareness, drove footfalls, and ensured customers were familiar with the collections before even visiting the brand’s stores, making ‘Jewels of Meralda’ a...
For the brand, which began operations in 2000, the TVC aims to help both existing and new customers to associate its name with trust, reliability and...
The Bureau of Indian Standards (BIS) developed the standards following an initiative taken by the Gem & Jewellery Export Promotion Council (GJEPC) and detailed deliberations held...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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