The campaign endorses the brand’s latest line Vyana, meant for the modern Indian woman who moves with ease between roles, traditions and trends
Kozhikode: Malabar Gold & Diamonds has launched a compelling marketing campaign titled ‘Just Like Me’, featuring brand ambassador Srinidhi Shetty, to launch its latest line Vyana, a new collection of gemstone jewellery that celebrates the unique essence of every woman.
Inspired by the belief that no two gemstones and no two women are alike, Vyana is a tribute to individuality, inner strength, and self-expression, exemplified by Shetty, who brings the spirit of Vyana to life. Known for her poise, versatility and confidence, she embodies the modern Indian woman: calm like aquamarine, graceful like pink topaz, and powerful like emerald; seamlessly mirroring the distinct characteristics represented by each gemstone in the collection.
With Vyana, Malabar Gold & Diamonds reaffirms its commitment to creating jewellery that blends global aesthetics with Indian soul, empowering women to embrace their true selves with elegance and confidence. It is meticulously crafted in 18kt and 22kt gold, blending diamond-inspired brilliance with a vibrant palette of gemstones. The collection features fluid, lightweight silhouettes that are trendy, bold and effortlessly wearable, perfect for the modern Indian woman who moves with ease between roles, traditions, and trends.
Commenting on the launch, M.P. Ahammed, Chairman, Malabar Group, said, “Vyana is more than a jewellery collection. It is an ode to the many shades of a woman’s spirit. Every gemstone in Vyana tells a story of strength, graceand individuality. Just like the women who wear it, each piece radiates a brilliance that is truly one-of-a-kind.”
Malabar Gold & Diamonds has a global presence spanning more than 400 showrooms across 13 countries, including India, the Middle East, the Far East, USA, UK, Canada and Australia.
Focused on customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds. Malabar is committed to ethical sourcing, using only gold and diamonds procured through verified, authorized channels.
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