With eight stores spread across Madhya Pradesh, Rajasthan and Chhattisgarh, DP Jewellers is a regional dynamo. Fully four of these outlets were launched during the pandemic.
The confidence that Vikas Kataria translates into business success grows out of years spent studying the industry and DP Jewellers’ market. Early in his career, he observed that doubts about gold purity in markets such as Bhopal and Udaipur were a persistent factor inhibiting consumers across the region. Accordingly, his brand focused its offering on purity and fair pricing. Kataria also tracks and understands consumer tastes in his territories. He led DP Jewellers to specialise in region-specific jewellery designs.
Bringing the brand’s market-dominating combination of purity, pricing and up-to-date design to towns where existing jewellers lacked these advantages has proved a winning formula. Consumers no longer have to travel to major cities to buy the jewellery they want from a jeweller they can trust.
Courtesy: Retail Jeweller India
