The six-week campaign runs from July 11 to August 17, 2025, and enables the jeweller to reach out to a wider audience. It encourages customers to buy the brand’s handcrafted jewellery during a sacred time of worship, prosperity and devotion
Chennai: Heirloom jewellery brand VBJ Since 1900 (Vummidi Bangaru Jewellers) has announced the launch of its six-week long ‘Extravagant Aadi’ festival campaign, running from July 11 to August 17, 2025. As part of this festive initiative, VBJ Since 1900 is offering ‘Aadi incentives’ across all its categories – gold, diamond, silver, solitaires, platinum and precious stone jewellery.
Notably, VBJ Since 1900 is the maker of the historic Sengol, a sacred symbol of India’s democratic journey. Rediscovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This significant discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair—marking the brand’s deep connection to India’s rich cultural and national heritage. Carrying forward this spirit of tradition with the Extravagant Aadi campaign, VBJ Since 1900 is offering customers a plethora of incentives, valid at VBJ’s showrooms in Anna Salai, Anna Nagar and also at their Dallas, Frisco (USA) store.
Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Aadi is a sacred time of worship, prosperity and devotion. At VBJ Since 1900, we celebrate this spirit with exquisite designs and collections that blend legacy with innovation. Patrons can experience the joy of owning beautifully handcrafted jewellery.”
Commenting on the initiative, Jithendra Vummidi, Managing Partner, VBJ Since 1900, said, “VBJ has long stood for trust and tradition. Through our ‘Extravagant Aadi’ campaign, we aim to reach out to a wider audience. Our customers can also benefit from our customization options, quick delivery timelines, and the assurance of quality that comes with every VBJ piece.” He added that customers are encouraged to visit the stores early to explore the festive selections and take home jewellery that celebrates both tradition and personal milestones.
VBJ Since 1900 (Vummidi Bangaru Jewellers) is one of South India’s most trusted fine jewellery brands. Established in 1900, VBJ has two flagship stores in Chennai (Gemini and Anna Nagar) and a global presence through its Dallas showroom opened in October, 2023.
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