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Valentine’s Day: Jewellery Brand Campaigns That Tug at Your Heart Strings



Over the years, Valentine’s Day has become a big occasion for jewellers to drive up sales. Consumers are celebrating the occasion with not just any gift but precious jewels. The Valentine’s Day communication has also evolved accordingly, from being mainly offer-led to brands exploring various emotions that resonate with the common people. Retailers are leaving no stones unturned in their effort to launch innovative campaigns.

Over the last few years, jewellery brands like Kalyan Jewellers, Caratlane, Tanishq have taken a bold step to highlight that love can happen between anyone, be it the equation with your colleagues, your roommates or an in-law’s love for their daughter-in-law, the reason to gift your loved ones this Valentine’s Day is many.

Retail Jeweller India takes a look at some of best Valentine’s Day ads that stood out in the minds and hearts of the audience.  Note: The list is curated by us and is in no particular order.

Kalyan Jewellers

Kalyan Jewellers in this emotional ad, shows a daughter-in-law being gifted by her in-laws on the occasion of Valentine’s Day. It is only in the last shot, we come to know, that her husband is no longer alive, but this hasn’t affected her in-laws love for her.


It is a lovely ad by Caratlane which highlights the unique equation which colleagues have, from sharing gossips to lunch boxes. The everyday care makes this relationship special and our workplace bearable.

This is another interesting ad by Caratlane, which showed the lovely bond shared between roommates. From being in two separate professions, to hardly getting to meet each other during the week, but the mutual love and respect for each other, keeps the relationship going.


This ad by BlueStone highlighted the quirky relationship between a young couple.

This Valentine’s Day ad by BlueStone highlighted the fun and loving equation which is there between every couple.


This beautiful ad from Tanishq showed that love exist in all the relationships. Your dad also loves you right? Where is it written that opposite sex couples are only supposed to love each other? Love doesn’t understand any barriers,

So, this was our list of best Valentine’s Day ads by Indian jewellery brands. Let us know by writing to us in the comments section below, which is your favourite ad. We will include it in the list, if we have missed it!

(Retail Jeweller India will be hosting their 6th edition of Retail Jeweller India Forum on February 9, 2019, at Sofitel BKC, Mumbai.  Register yourself today to be part of the exciting knowledge-based event, which will have renowned speakers sharing their rich insights on this year’s theme ‘Innovate to Win’. For more information and to register, log in on to retailjewellerindiaforum.com).

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