The $100M+ brand, which specializes in coloured gemstones, diamonds and pearls, goes digital-first in India. In the coming months, it plans to expand into physical retail, providing experiential spaces where customers can interact with its collections firsthand
Mumbai: US-based fine jewellery brand Angara, which specializes in coloured gemstones, diamonds and pearls, is marking its official entry into the Indian market. With international presence across the US, UK and Australia, Angara banks on its legacy of craftsmanship, innovation and D2C expertise to woo Indian consumers who are increasingly seeking jewellery that is both personal and meaningful.
Founded in 2005 by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara carries forward their family’s 300-year legacy of gemstone expertise. What began as a vision to make high-quality gemstone jewellery available to a wider audience has grown into a $100 M+ brand without external funding, proving its ability to scale in an intensely competitive market. Angara arrives in India at a time when consumers are shifting away from conventional, mass-produced designs and embracing personalized, investment-worthy pieces that reflect their unique stories.
At the core of Angara’s India launch is its highly successful, vertically integrated online model, delivering customization with efficiency. The brand’s digital-first approach, seamlessly blending AI-driven recommendations with bespoke personalization, allows customers to craft jewellery that truly reflects their individuality. In the coming months, Angara plans to expand into physical retail, providing experiential spaces where customers can interact with its collections firsthand. According to the brand, this omnichannel approach will ensure accessibility for both digital-native shoppers and those who prefer the in-person experience before making high-value purchases.
Sharing his excitement about the brand’s entry into India, Ankur Daga, Co-founder & CEO of Angara said, “India’s jewellery market is at a fascinating inflection point. Consumers today are more discerning, more informed, and are looking for jewellery that goes beyond convention. We have spent nearly two decades perfecting the online jewellery shopping experience for customers across the world, combining centuries of expertise with state-of-the-art technology. Now, we bring that experience to India, offering exceptional quality, unmatched customization, and designs that celebrate individuality.”
Aditi Daga, Co-founder of Angara, added, “For too long, the Indian market has had to choose between traditional gold jewellery and premium luxury brands that come with exorbitant mark-ups. Angara fills this gap by offering high-quality, customizable jewellery that is elegant, personal, and attainable. Fine jewellery should be as unique as the person wearing it, and our made-to-order approach ensures that every piece tells its own story.”
India’s fine jewellery market is valued at over $100 billion, and amidst the natural versus lab-grown diamond conversation over the past months, coloured gemstones have emerged as the next big investment frontier. Angara aims to cater to this growing demand, by delivering ethically sourced, handcrafted, highly customizable pieces at transparent prices to today’s conscious luxury buyers.
Angara is headquartered in Los Angeles, California, with additional offices globally in India, Thailand, Ireland, Australia and Canada.
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