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C Krishniah Chetty Group of Jewellers re-launch ‘Paper Gold’



BENGALURU: With volatile gold prices, lockdowns, delay in making important purchases yet and adhering to the government’s lockdowns, 150-year C Krishniah Chetty Group of Jewellers unveils CKC’s Paper-Gold. The scheme is re-launched amidst the 14 days lockdown announced by the Karnataka CM. The scheme will be open throughout the year 2021 with unprecedented benefits for unprecedented times.

Under this scheme, customers may book 22k gold in denominations from 5gm, 10gm, 50gm up to 1000gm online at https://www.ckcjewellers.com/paper-gold What’s so special about this programme is that consumers are able to book gold online from the comfort of their homes and redeem for jewellery of the same or more weight within 11 months. Under this plan a customer can avail of lower of booking rate or delivery date rate whichever is lower. This ensures risk-free shopping specially with a 150 year old well established jeweller.

Additionally, understanding the uncertain situation and to help customers in the slow-down of economy, if the customer wishes, god forbid, to withdraw from the programme within 11 months, C Krishniah Chetty Group of Jewellers will refund the paid amounts at the then prevailing rates under their normal buy back policy. This is useful option in unforeseen circumstances for consumers.

C Vinod Hayagriv, Managing Director & Director, C Krishniah Chetty Group of Jewellers said, “Being locked down does not mean you lose out on gold rates increases. We offer the unique benefit of lower of booking rate or delivery date rate, or even a cashing out if a client wishes to. It’s truly a unique programme tailored for these pandemic times”.

More importantly the program helps one to own the gold without physically having possession but convertible to jewellery or taking the money back at prevailing rates and with a buying selling price difference. It gives one peace of mind as they are protected from the risk of mandatorily buying jewellery as cancelling the booking is also an option.

Recent news reports have guesstimated that gold would hit INR 55,000 from the current levels by the year-end, while some commodity experts predict gold touching INR 80,000 by the end of 2022. It is also being reported that gold will crash. Hence, while nothing is certain, one established view is that gold has withstood all calamities with Sterling results in the long run.

Paper Gold seems to be a hedge against the rising or falling price of gold.

Courtesy: Retail Jeweller India News Service

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