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Two for the price of one: Damas

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[vc_row][vc_column][vc_column_text]A superb jewellery piece from a leading international brand surely features on every style-conscious woman’s must-have list. Now, how about two such pieces for the price of one? This is no idle daydream. At its annual flash sale, Damas, a top international jewellery retailer based in Dubai, offered just this dreamlike opportunity.

This eagerly awaited sale ran from 4 October to 4 November in Damas stores across Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates. The retailer invited patrons to select any two pieces of jewellery from the assorted diamond and pearl ranges, and pay for just one of them.

The terms were simple and clear: both pieces would have to be from the same selection of products, the customer would pay for the one with the higher retail price and the lower-priced one would be treated as a gift. Discounted jewellery was excluded, and both pieces would have to be selected at the same time and in the same store.

Damas promoted this irresistible offer widely, on its own website and across social media. Its team did an excellent job handling the flood of consumer queries on social media, with admirable skill and promptness. One notable feature of the consumer response strategy was the team’s focus on encouraging prospective clients to visit their nearest Damas showroom, no matter how simple the query.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”2633″ img_size=”full”][/vc_column][/vc_row]

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