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Tvisva Jewels’ first franchise showroom at Peer Muchalla inaugurated by actor Binnu Dhillon



The tricity-based label is opening stores on the franchisee model. An exclusive store for a range of gold and diamond jewellery, Tvisva Jewel’s inauguration was marked by an awareness session on lab-grown diamonds (LGDs)

Zirakpur: Tvisva Jewels recently opened its first franchise outlet at Sai Market, Opposite Chandigarh Sweet, Peer Muchalla, adjoining Sector 20 Panchkula. The store was inaugurated by actor Binnu Dhillon.

Tvisva Jewels is a tricity-based label and is opening stores on the franchisee model. The Peer Muchalla store is the first in the series of franchise outlets of the brand.

An exclusive store for a range of gold and diamond jewellery, Tvisva Jewel’s inauguration was marked by an awareness session on lab-grown diamonds (LGDs) and a tour of the facility for media persons.

Binnu Dhillon said, “Tvisva Jewels is different from other stores as its Unique Selling Proposition (USP) is quality with affordability.”

Explaining this, Rohit Bansal, Partner, Tvisva Jewels, said, “Our labour cost for ‘making’ is 25-30% lower than other reputed labels. This makes our prices 35-40% less price-wise than other well-known brands for the same quality of diamonds and with the same certification and purity of gold.”

Shilpi Bansal, Partner, Tvisva Jewels said, “We have also announced the start of an exhibition of exclusive jewellery collections which will be on till Feb 25. Many offers are there on purchases made during the exhibition. There is a lucky draw also planned on Feb 25 in which a diamond chain can be won.”

Gaurav Garg, Partner, Tvisva Jewels, said, “All the diamonds in the Tvisva Jewels store are certified by international certifications from the International Gemological Institute (IGI) and Gemological Institute of America(GIA). These certificates are accepted worldwide.”

Partner Eva Arora said, “For gold and silver, every article is hallmark stamped and with a Hallmark Unique Identification (HUID) number recommended by the Government of India.”

“At the Peer Muchalla store of Tvisva Jewels, all kinds of jewellery – diamond, gold, and silver will be available. I am glad to share that all the designs at TVISVA Jewels are done by professional designers, who work on CAD technology,” said Manat Bansal, the franchisee owner.

Tushar Garg, another partner in the venture, said, “Tvisva Jewels has been created to fulfill the mission of Prime Minister Narendra Modi’s ‘Make in India’. For this, we are soon bringing lab-grown diamonds or LGDs in our portfolio.”

Rohit Bansal, an expert in the emerging field of LGDs, said, “The LGD industry is labour-intensive and helps in creating many jobs.”

Rohit Bansal also explained the concept of LGDs to raise awareness about this genre of diamonds. “Most of the natural rough diamonds are imported from other countries which results in a lot of drain out foreign exchange. However, LGDs can be produced in India, so the GOI is promoting LGDs as this will save precious foreign exchange,” he summed up.

Courtesy: babushahi.com

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