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Luxury jewellery brand ANMOL re-invents itself yet again with ‘ANMOL 2.0’



Luxury jewellery brand ANMOL re-invents itself yet again with ‘ANMOL 2.0’

Leading luxury jewellery brand ANMOL re-launched its luxury boutique in Mumbai with a completely new make-over.

With a vision to be the creator of trends & custodian of trust in the jewellery industry, the brand now embarks on a scintillating journey to create ‘A New Era of Design’. With Anmol 2.0, the brand is bringing freshness, novelty &a significant change to how jewellery & design is perceived & experienced.

Anmol 2.0 blends heritage craftsmanship with innovative ideas and the latest cutting-edge technology to create a power-house of awe-inspiring designs. It also mark the introduction of Gen-next as Trisha Datwani Anand, daughter of Ishu Datwani, takes the baton from her father to drive the brand and the legacy forward with her fresh perspective on design.

ANMOL has launched 3 new exclusive collections to mark this occasion: Timeless – Classic Diamond Jewellery, Dazzling Dew Drops – Briolette & Rosecut Diamond Jewellery & Regal Splendour – Heritage Jewellery.


On this occasion, Ishu Datwani (Founder, ANMOL) said, “Reinventing ourselves has always been a process rather than a goal for us at ANMOL. As our brand turned 35 on 4th April 2021, we have re- imagined what our brand could be and now we’re sharing our dream with our patrons. This ‘rebirth’ of our brand is a testament to the timelessness of our exquisite masterpieces.”

With Trisha taking over the reins now I expect to continue creating many more eras of design. Trisha commented, “I am excited to be a part of this journey. My father has been a visionary and my goal is to design jewellery that is at international standards and take Indian jewellery to a Global Audience.”

The newly revamped store is ‘Inherently Luxe’ in every element of detail from the façade to its interiors, jewellery, staff presence, ambience, display and packaging. The classy & elegant aesthetics truly reflect the essence of the brand.

Courtesy: Retail Jeweller India News

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