CK Venkataraman, MD of Titan Company Limited, ruled out a “knee-jerk reaction with respect to pricing” and said the company – which has a robust jewellery division including brands such as Tanishq, Zoya, Mia and CaratLane – plans to wait and watch until the end of August
New Delhi: Titan Company Limited, which has a robust jewellery division including brands such as Tanishq, Zoya, Mia and CaratLane, is adopting a measured approach to the recent changes in US tariffs, with the company’s management indicating that pricing decisions will be reviewed after August. “A knee-jerk reaction with respect to pricing is not warranted at this time,” said CK Venkataraman, Managing Director, Titan Company Limited, during the company’s Q1 FY’26 earnings conference call.
Venkataraman stated that Titan is performing “pretty well” despite the new tariffs, noting that the US market contributes around 2% of total sales, so the impact is “not a deal breaker”. The company plans to monitor developments until the end of August before finalizing any adjustments to pricing.
Titan, which operates across watches, jewellery and eyewear, is also focusing on the growth of its international jewellery business, following its entry into the Gulf Cooperation Council (GCC) region. Venkataraman projected that the international jewellery business, including the US and GCC, could reach 6% of total sales in the future. This has led to considerations around building global supply chains in different regions, though there are “no concrete plans to share” at present.
Titan’s Jewellery Division posted 18% year-on-year growth in Q1FY26, according to regulatory filings. While same-store sales growth in the jewellery segment was slower compared to some competitors, the company believes it maintained its national market-share during the quarter.
Titan’s jewellery arm remains the cornerstone of its business, driving major revenues and profits. It has premium offerings, and is expanding its retail footprint (both domestic and global), with a multi-brand strategy spanning Tanishq, Zoya, Mia and CaratLane.
Titan’s Jewellery Division saw the addition of 19 new stores, taking its total store count to 1,089 in India. While the company added just one international store in the quarter, it saw a doubling of Tanishq’s business in the United States.
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