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Tiffany & Co Lauds Qatar’s ‘Sophisticated Market



New York-based premier jeweller Tiffany & Co is showcasing its strongest collection at the 16th edition of the Doha Jewellery and Watches Exhibition (DJWE), reflecting the company’s confidence in the Qatari market. “The brand is also gaining momentum internationally, and the collection we’ve brought here is really second to none,” Tiffany & Co vice president for Middle East & Africa Joe Nahhas told Gulf Times on the sidelines of the exhibition, which will run at the Doha Exhibition and Convention Centre until February 25.

Nahhas also pointed out that Qatar is a sophisticated market, noting that Tiffany’s clients in Qatar are well-travelled having visited major luxury and jewellery capitals like New York, London, and Paris.

“They are exposed to a lot more and they have refined tastes, and they appreciate value, which is very important for us as Tiffany because we are very much about the value of what we create, and we are very proud of the heritage of the brand, the creativity we bring, and the quality of the diamonds and other precious stones that we have,” Nahhas emphasised.

Melvyn Kirtley, chief gemologist and vice president of global category marketing, said Tiffany & Co curated the entire collection of around 200 pieces never been seen before in Qatar, including a 50 carat diamond ring. “We curated a collection that we thought would work well for Qatar. We wanted it to be some of our best and high-end jewellery, as well as some of our most incredible designs. I think it represents Tiffany’s high jewellery very well. It is a very good representation of quality and importance in diamonds and gem stones, as well as design  aesthetics.

“Tiffany’s 50 carat flawless solitaire diamond ring is one of the most important pieces we have in the company, so we really want to give it some visibility here in Qatar. It was important that we really had something of that magnitude to show off beautifully,” Kirtley elaborated.

According to Nahhas, Tiffany has developed its presence in Qatar “far more strongly in recent years,” adding that 2018 was a turning point for the company, which saw the reopening of its renovated store in Villaggio Mall and the opening of a new store at Qatar Duty Free.

“Both have been well-received by our clients and we really appreciate it to have something far more fresh that represents the brand today … Tiffany will also open another store next year as part of our expansion plans in Qatar,” he said. “The Qatari retail market is evolving to be more and more sophisticated, and the retail presence is also evolving. We see more and more quality retail developments in the market. We’re very selective about where we open … but we want to make sure we’re at the right place with the right image for the brand, and the right environment,” said Nahhas, who also lauded Tiffany’s “strong, fruitful, and longstanding” partnership with Alfardan  Jewellery.

Courtesy: Gulf Times

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