Connect with us
RJI

RJ Market Watch

BK Saraf Jewellers, Hunar collab gives choicest jewellery and clothing to Lucknow together

Published

on

BK Saraf Jewellers, Hunar collab gives choicest jewellery and clothing to Lucknow together

BK Saraf Jewellers has taken an impressive initiative to give customers a cross -category choice through their collaboration with a designer clothing brand called ‘Hunar’. As per the collaboration, the jeweller has given a separate space of almost 1000 sq ft on the second floor of its existing 4-storied showroom in Lucknow to Hunar. The offering is relevant in today’s world as jewellery and fashion sit together in the minds of women who want to create the perfect ensemble for each occasion- small or big.

Speaking about the unique collaboration, Amol Bansal, Director, BK Saraf Jewellers, said, “We consider ourselves as a service industry. So, like every service industry, we keep thinking and finding out different ways to serve the customers to the best of our ability. For us, tying up with Hunar was a unique idea because our customers are getting the best of designer clothes at affordable pricing, while buying jewellery under the same roof.”

BK Saraf Jewellers

No one in Lucknow is doing the same, said Bansal, who maintains that the tie-up has bare minimum control over the operations of the partnering clothing brand. The jeweller is getting regular feedback from the customers and passes it on to the Hunar team regarding the stock quality, pricing, etc.

According to Amol Bansal, the customers are very happy and appreciate the value addition. “The customer understands that we are not involved with Hunar directly, so they know that we are not charging anything extra for that. They trust us and get a second look at what they can get out of the whole experience,” he added.

There were many brands to partner with when Bansal thought of it first. However, Hunar fit in the bill because of its luxury designer ranges which synced with the prospects of BK Saraf. The clothing line is based on occasion based designer wear because when the customers are visiting the jewellery store, they are not looking for daily wear. As a result, the walk-ins and conversions have increased for BK Saraf Jewellers and they have been able to add 20-25% new customers post-collaboration.

Written by Manoj Chakraborty

RJ Exclusive

Continue Reading
12 Comments

12 Comments

  1. Alice

    November 8, 2021 at 3:37 PM

    When some one searches for his essential thing, so he/she
    wishes to be available that in detail, thus that thing is maintained over here.

  2. Don

    November 10, 2021 at 9:15 AM

    Just desire to say your article is as surprising. The clarity on your
    post is just nice and i can assume you’re knowledgeable on this subject.
    Well along with your permission let me to seize your feed to keep up to date with drawing close post.
    Thanks a million and please carry on the gratifying
    work.

  3. Hilario

    November 10, 2021 at 9:51 AM

    Please let me know if you’re looking for a writer for your blog.
    You have some really great articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for
    a link back to mine. Please blast me an e-mail if interested.
    Regards!

  4. Augusta

    November 10, 2021 at 10:05 AM

    I think this is one of the most important information for
    me. And i’m glad reading your article. But wanna remark on some general things,
    The site style is perfect, the articles is really excellent :
    D. Good job, cheers

  5. Irvin

    November 10, 2021 at 10:25 AM

    Hi there! This is kind of off topic but I need some
    guidance from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about setting up my own but I’m
    not sure where to start. Do you have any tips or suggestions?
    Many thanks

  6. Terrence

    November 10, 2021 at 10:58 AM

    You can certainly see your enthusiasm in the work you write.

    The arena hopes for more passionate writers such as you
    who aren’t afraid to mention how they believe. At all times follow your heart.

  7. Blair

    November 10, 2021 at 11:07 AM

    Thanks for sharing such a pleasant thinking, piece of writing
    is pleasant, thats why i have read it entirely

  8. Rosario

    November 10, 2021 at 11:21 AM

    Hello to all, the contents existing at this web site are in fact awesome for people experience,
    well, keep up the nice work fellows.

  9. Wilhemina

    November 10, 2021 at 12:53 PM

    Quality content is the important to interest the users to pay a visit the web site, that’s what this
    web site is providing.

  10. Kristopher

    November 10, 2021 at 1:00 PM

    I really like what you guys are up too. This type of
    clever work and reporting! Keep up the fantastic works guys I’ve incorporated you guys to our
    blogroll.

  11. Domenic

    November 10, 2021 at 6:41 PM

    I was suggested this website by my cousin. I’m no longer positive
    whether this publish is written through him as no one else realize such certain approximately
    my difficulty. You’re incredible! Thanks!

  12. Buddy

    November 10, 2021 at 9:48 PM

    Someone necessarily assist to make seriously posts I’d state.
    This is the first time I frequented your website page and
    thus far? I surprised with the analysis you made to make this actual publish
    incredible. Excellent task!

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News