India’s first ‘3D LED’ illusion promotes Tanishq’s diamond jewellery

Laqshya Media Group has recently executed India’s first ‘3D’ LED anamorphic illusion for jewellery brand Tanishq.

The forced-perspective illusion technique made its debut on the subcontinent at the Bandstand Promenade, Bandra in Mumbai to support Tanishq’s season of bloom special collection Live a Dream.

Forced-perspective illusions have recently been seen in South Korea, China, Japan, the UK, the US, Malaysia and Singapore.

The Tanishq jewellery brand is no stranger to innovation and is also launching a Romance of Polki collection in an immersive metaverse experience.

Ranjani Krishnaswamy, GM of marketing at Tanishq, commented: “Tanishq was forged to create new paradigms in the jewellery category… This first 3D installation is a senatorial experience to the surreal world of dreams and brings alive the beauty, intricacy, and craftsmanship of the collection.”

Amarjeet Hudda, COO at Laqshya Solutions, said: “The installation is hard to describe but incredibly easy to view, with the correct perspective, lighting and shadows, which require no fancy eyewear, mirrors or technology. We are always looking for new ways to surprise consumers with exciting, imaginative, and meaningful experiences. This project has hit the benchmark for sure.”

Courtesy: avinteractive