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JewelOne launches new jewellery collection with exquisite designs inspired by flora



JewelOne, the burgeoning retail Jewellery brand from the house of Emerald Jewel Industry India Limited, Asia’s largest manufacturer of Precious Metal Jewelry and winner of the prestigious JNA Manufacturer of the Year Award, launched their new jewellery collection with exquisite designs inspired by flora. The collection has been coined as Ayanaa, which stands for Beautiful Flower.

The collection was launched in the august presence of the company’s Managing Director K. Srinivasan, the Joint Managing Director Sakthi Srinivasan, Directors Dhiaan Srinivasan, and Nishta Srinivasan, Chief Operating Officer Vaideeswaran. N and other functionaries from the company at the cross-cut road showroom in Coimbatore.



The event began with the traditional Lighting of the lamp followed by revelation of the Collection Logoby the MD & JMD and unveiling of the products by the director Nishta, along with our customers, officially launching the product for the market. The event was well attended by JewelOne customers and other dignitaries.

The collection sports the entire repertoire of products, ranging from rings, earrings, pendants all the way to beautiful light weight necklaces and sets. Ayanaa collection has exquisite styles, set with white and colored zirconia and embellished with pristine colors that brings the petals to life, in 22KT gold.

Addressing the audience, the MD K. Srinivasan spoke about Emerald’s core strength in designing and manufacturing of jewelry, technological advances and how Emerald has been successful in altering the manufacturing landscape from an artisan dependent industry to a technology driven industry.


Later, the COO, Vaideeswaran spoke to the audience regarding the collection. “Flowers have always been an inspiration for designers to bring out their imaginations in psychedelic colors. This April, JewelOne has taken this inspiration from the flowers a notch higher, with a collection of exquisite jewelry that would stand testament to the flowers that bloom among us”, he said.

Talking about the company’s outlook, he said, “In spite of the COVID situation affecting every business, the market is exuding a lot of positivity. We are aspiring to expand our footprint across Tamil Nadu& South India, with an eye on becoming a pan-India Brand. There are going to be a few more collection launches this year in line with the Brand philosophy. It’s an exciting time for our customers as well as to our team”.

JewelOne customers expressed their glee and delight after witnessing the designs in display. The event ended with a vote of thanks by Yesuraju.S, the sales manager for Coimbatore region.


Courtesy: Retail Jeweller India News Service

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