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CaratLane launches the ‘CaratLane x Doraemon’ Collection, a First of its Kind in India



CaratLane launches the ‘CaratLane x Doraemon’ Collection, a First of its Kind in India

CaratLane, India’s leading omni-channel jewellery brand has introduced a first of its kind official collaboration with popular animated character, Doraemon. The collection, expressly created for kids, is designed to fascinate them as much as Doraemon’s magical pockets do. The collection features a variety of lightweight jewellery such as earrings, bracelets, neckwear, and each design is a distinctive expression of the much loved character.

The timing of the collection launch coincides with Raksha Bandhan, a season in which CaratLane has typically seen a considerable increase in the browsing and purchase of kids’ jewellery. Doraemon is designed to be a perfect fit for those looking for unique, quirky designs for their children around the occasion.

Addressing every mother’s concern of ensuring that jewellery is comfortable for their children, the designs come with a special protective coating, and  ensures that each design is safe and secure for kids with no sharp edges. The collection comes together as eleven, completely playful and joyful designs crafted by CaratLane’s in-house karigars. Starting at only Rs 5000/-, this collection is available on the CaratLane app, website, and in stores across the country.

Talking about the collection, Kinnari Shah, Head of Design & Merchandising, said, “CaratLane is the ultimate destination for kids’ jewellery. Now, with another feather in our cap that’s Doraemon, it’s going to be amazing. We know Doraemon is a character that’s much loved in India and they’ll be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14kt gold. They are very kid-friendly and made with care kept in mind for all-day comfort.”

Speaking about the collaboration Mr. Bhavesh Solanki, Regional Director (India, SAARC & MENA) from Animation International India – Doremon Agency, said, ”There is no doubt that DORAEMON is one of the most beloved characters worldwide. As the gadgeted cat marked its 50th Anniversary last year, this collaboration with CaratLane will continue ruling the hearts of kids and teens. CaratLane & Doraemon kids jewellery collaboration is one of its finest and incredible associations and we are happy to partner with India’s one of the premium jewellery brands and to see the licensing industry reaching to newer heights with such a remarkable alliance.”

CaratLane, a leader in the kids’ jewellery segment has successfully launched several similar collections in the past, each targeted at different ages with their own special propositions. These collections have included official collaborations with animated characters like Peppa Pig, Dora the Explorer, and The Powerpuff Girls which were widely loved by kids.

Courtesy: Retail Jeweller India News

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