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Tanishq presents Rivaah x Tarun Tahiliani for the modern Indian bride




The collaboration reflects the spirit of the modern Indian bride and strives to cater to her comfort and style with a versatile collection that is suitable for different wedding occasions

Tanishq presents ‘Rivaah x Tarun Tahiliani’, an exclusive collaboration between Tanishq’s exclusive wedding sub-brand Rivaah and fashion designer Tarun Tahiliani. The collection thoughtfully curated for metro brides beautifully encapsulates the essence of timeless traditions and culture while embracing the evolving preferences that resonate with today’s brides.

Rivaah x Tarun Tahiliani promises to marry age-old traditions with modern sensibilities. Drawing inspiration from Tarun Tahiliani’s signature embroideries – chikankari, kashida, zardosi, and diamond – the collection is poised to redefine bridal elegance. Each piece is an embodiment of the bride’s individuality, capturing the essence of Tahiliani’s rich archives of iconic embroideries and patterns with Tanishq’s timeless jewellery karigari techniques.

The unique collaboration reflects the spirit of the modern Indian bride. Aiming to cater to her desire for both comfort and style, the collection offers a versatile range suitable for various wedding occasions – from the grand ceremony to intimate gatherings.

The collection is meticulously designed with intricate and unique karigari techniques like rawa, filgree, chandak and enamel work along with coloured stones piroi for brides who seek exclusivity and uniqueness in their wedding ensembles. The delicate patterns and effortless artistry highlight the rich origin of these karigari techniques.


Speaking on the launch of ‘Rivaah x Tarun Tahiliani, Ajoy Chawla, CEO Jewellery Division, Titan Company Limited said, “Rivaah x Tarun Tahiliani is a tale of collaboration rooted in shared design values and core principles, a synergy that empowers the modern Indian bride. It intertwines timeless traditions and exquisite craftsmanship, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. Rivaah by Tanishq proudly unveils this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani’s iconic embroideries, promising to redefine bridal elegance with Tanishq’s timeless jewellery craftsmanship.”

Revathi Kant, Chief Design Officer, Titan Company Limited said, “The ‘Rivaah x Tarun Tahiliani’ collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has enabled us to design jewellery that transcends eras and appeals to the modern bride. Taking inspiration from Tarun Tahiliani’s iconic embroideries, this collection speaks ethno-contemporary in all its magnificence. It is particularly designed for the discerning new-age Indian bride who loves to participate in her wedding. The collection is a glorious celebration of time-honored artisanal craftsmanship and traditional artistry.”

Speaking on the partnership, Tarun Tahiliani said, “We’ve done jewel-like embroideries for years so it was a match made in heaven for me to collaborate with Rivaah by Tanishq – a name synonymous with incredible craftsmanship, unwavering trust, and reach across the country. In addition, they have the most dedicated set-up of various karigar centers having the expertise of numerous and unique karigari techniques that we could access to design this stunning collection. My brand has always been about India-modern, our collaboration is a perfect match of two brands that have always celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand has stood for lightweightness, fun, and exuberance, which this campaign about the free-spirited bride beautifully encapsulates.”

Retail Jeweller India News

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