A relatable style icon, Mandanna resonates strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour. She brings to the table her pan-India appeal, youthful charm and influential presence across cinema and digital platforms
Mumbai: Swarovski has appointed actor Rashmika Mandanna as its new brand ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewellery and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Mandanna perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as a relatable style icon, Mandanna’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:“Rashmika Mandanna reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as brand ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna also announced the partnership with a post on her Instagram page. Commenting on Swarovski, she said, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewellery – it’s about how it makes you feel: radiant, empowered and confident. I’m truly honoured to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
Founded in Austria in 1895, Swarovski is a global leader in crystal-based products,jewellery and accessories. It has retail operations in more than 150 countries.Swarovski launched its first exclusive retail boutique in India in Chennai, followed shortly by one in Mumbai.As of late 2024, Swarovski India reportedly had 70 exclusive brand outlets along with 200+ multi‑brand outlets, reflecting continued robust growth.In December 2024, it opened its largest store in the country, located at Ambience Mall in Gurugram.
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