The event celebrates the Indian wedding season with special deals and a preview of this year’s exclusive gold and diamond bridal collection
Kolkata: Shyam Sundar Co. Jewellers is all set to present its signature event, ‘Shubho Vivaha Utsav 2024’, from December 16 to December 28. This annual celebration of the Indian wedding tradition, which first began in Agartala in 2009, has since been held at major housing societies and prominent clubs in Kolkata.
The event aims to honour the essence of the Indian wedding season while offering customers special deals and a preview of this year’s exclusive bridal jewellery collection. This year’s Shubho Vivaha Collection features meticulously crafted gold and diamond jewellery, designed specifically for the wedding season.
Customers will be assured of gifts with every purchase, and daily lucky draws for home appliances. Other services, such as the ‘Old Gold Exchange Facility’ and ‘100% Gold Value Return on All Hallmarked Ornaments’ purchased from any jeweller, will also be available, along with the ‘Sonay Sohaga’ discount scheme.
A special preview on December 12 showcased the new collection and highlighted the exciting offers in store for customers.
Arpita Saha, Director of Shyam Sundar Co. Jewellers, said, “We have always celebrated the Indian wedding with campaigns like ‘Bridal Jewellery with Sentiments Attached’ because weddings are at the heart of our brand, and they hold a special place in our activities.”
Director Rupak Saha added, “Shubho Vivaha Utsav has become a beloved annual tradition since its inception in Agartala. This year’s edition is even more special, featuring a wide range of exciting offers and draws.”
The Shubho Vivaha Utsav 2024 will be available at Shyam Sundar Co. Jewellers’ showrooms across Tripura (Agartala, Dharmanagar and Udaipur) and Kolkata (Gariahat, Behala and Barasat).
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