Shringar House of Mangalsutra opens its first Delhi branch to enhance service, support regional partners, and strengthen its pan-India presence in organised mangalsutra retailing.
New Delhi: Shringar House of Mangalsutra Limited, one of India’s most respected names in mangalsutra manufacturing, has announced the opening of its first North India branch office in Delhi. The move supports the company’s ongoing strategy to enhance service access and deepen its engagement with retailers and wholesalers across the northern markets.
The new office is located at Office No. 301/302, Building No. 1149, Kucha Mahajani in Chandni Chowk, one of the country’s oldest and most active gold jewellery hubs. Its strategic positioning is intended to make it more convenient for trade partners to experience Shringar’s product range, place orders, and access support under one roof.
The launch event was attended by key figures from the jewellery industry, long-time retail associates, and valued trade clients. The opening signals a significant step forward in Shringar’s efforts to build a robust pan-India network and deliver greater value to its channel partners through localised presence and quicker service response.
Commenting on the development, Chetan Thadeshwar, Chairman and Managing Director, said that the Delhi expansion reflects the company’s continued focus on craftsmanship, consistency, and accessibility. “Opening our Delhi branch is more than just an expansion—it’s a reflection of our dedication to bringing the finest craftsmanship, contemporary designs, and unmatched reliability closer to our partners in North India. This milestone is part of our long-term vision to build a strong pan-India network that supports retailers, wholesalers, and the growing demand for organized mangalsutra retailing”
Viraj Thadeshwar, CEO, noted that the company’s North India partners have played a vital role in its journey so far. “Our North Indian retailers and wholesalers have been vital to our journey, and this move is dedicated to them. Being here in Delhi allows us to respond faster to market needs, offer region-specific collections, and strengthen our commitment to service excellence. We’re not just expanding—we’re evolving to serve our partners better, with a clear goal to be their most dependable mangalsutra partner.”
With decades of experience in gold jewellery manufacturing and a focused approach to the mangalsutra category, Shringar has established itself as a key partner to thousands of jewellers across India. The new Delhi office is expected to function as a dedicated regional hub, facilitating new collection launches, live previews, order fulfilment, and trade collaboration.
Shringar House of Mangalsutra remains committed to strengthening its relationships with retailers and wholesalers by providing dependable support, innovative designs, and structured business solutions tailored to the demands of a dynamic market.
