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‘Shaped by Love’ curation for gifting season by Tanishq USA



‘Shaped by Love’ curation for gifting season by Tanishq USA

NEW YORK: India’s largest jewelry retail brand, Tanishq by the Tata Group impresses again by unveiling its ‘Shaped by Love’ curation after the first US store launch in New Jersey, just in time for this gifting season.

Tanishq‘s “Shaped by Love” celebrates love in a unique way. It highlights the concept that every person, like Tanishq’s jewelry, is shaped and molded by love. Tanishq as a brand has always stood for meaningful connections and not just showcasing the superficial aspects of love, and this curation is no different. Crafted in gold, diamonds, and coloured stones like sapphire, rubies, and tanzanite; the curation includes pendants, neckwear, earrings, and bracelets.  The versatile range of stunning pieces, priced from $300 onwards, caters to all generations and forms of love, including friendship, self-love, and family.

In the gifting season, consumer spending is expected to reach a record high of USD 25.9 billion. Tanishq is dedicated to delivering exceptional gifting experiences to its customers. With its innovative and seamless online and in-store services, the brand is poised to meet the ever-evolving needs of consumers.

Aditya Kejriwal, Marketing Head, of International Business at Titan Company said, “We are excited to showcase jewelry from our latest curation of ‘Shaped by Love’ in our store in New Jersey. This embodies Tanishq‘s commitment to providing the finest jewelry, expertly crafted using the latest jewelry-making techniques. Our aim is to celebrate love this gifting season and embrace the diversity of love in all its forms, offering unique and thoughtful gifting options for self & others, and meeting the evolving jewelry needs of the consumers.”

The two-story, 3750 square foot Tanishq showroom located on Oak Tree Road in Iselin, New Jersey, opened its doors last month and offers over 6,500 unique designs in 18 and 22-karat gold and diamond jewellery, as well as solitaires and colored stones. During the grand opening, the store displayed its latest collections including “Color Me Joy,” “Cocktail Jewelry Collection,” “Romance of Polki,” “Rhythms of Rain,” “Moods of Earth,” and “Alekhya.”


Tanishq‘s new store in New Jersey has attracted customers from all over the East Coast, including far-flung locations such as Virginia, Maryland, Philadelphia, and Boston. Customers are impressed by the Signature Tanishq in-store experience and the exquisite jewelry on display. Tanishq also intends to expand its presence in the United States and Canada, with multiple cities being considered.

Courtesy: News India Times

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