The new 6,500 sq. ft. store brings the brand’s extensive jewellery portfolio to customers, timed to capture festive and wedding demand
Bhubaneswar: As Odisha prepares to welcome the festive season, from Nuakhai and Ganesh Puja to Durga Puja, Lakshmi Puja and Diwali, Senco Gold & Diamonds marked the beginning of the celebrations with the grand launch of its flagship Janpath store in Bhubaneswar, inaugurated by actor Rakul Preet Singh. The brand is offering customers an early glimpse into the season’s jewellery trends, from statement natural diamond creations for weddings and celebrations to lightweight gold designs for festive dressing, gifting and everyday elegance.
Located opposite Rama Devi Women’s College in Saheed Nagar, the approximately 6,500 sq. ft. flagship store has been designed as an immersive jewellery destination, bringing together Senco’s extensive portfolio across gold, diamonds, platinum under one roof.
The grand launch celebrations began with a red carpet welcome for Rakul Preet Singh, along with Suvankar Sen, MD & CEO, Senco Gold & Diamonds. The actor interacted with attendees during a special stage engagement outside the store before officially inaugurating the showroom and joining the festivities inside.
Adding to the celebrations, she presented 1-gram gold pendants to 10 lucky draw winners who had shopped at the Bhubaneswar store over the past month, making the occasion even more memorable for Senco customers.
Speaking on the occasion, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “The launch of our Janpath store marks an important milestone in our journey in Odisha, a market that has always shared a special relationship with Senco. As we enter the festive season, we are delighted to offer customers in Bhubaneswar a destination that brings together exceptional craftsmanship, thoughtful design and an extensive range of jewellery for every celebration and milestone. We are equally delighted to welcome Rakul Preet Singh as we begin this exciting new chapter.”
Commenting on the occasion, Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, said, “The festive season is one of the most meaningful periods for jewellery, as customers celebrate traditions, family moments and new beginnings. Our Janpath store reflects the evolving aspirations of customers in Odisha, offering designs that move effortlessly between everyday elegance and significant celebrations. We are delighted to mark this grand launch alongside Rakul Preet Singh and our customers in Bhubaneswar.”
Currently, Senco operates 198+ showrooms across 17 States in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
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