The video campaign features four brand ambassadors — Ishaa Saha, Madhumita Sarcar, Sauraseni Maitra, and Swastika Dutta
Kolkata: Senco Gold & Diamonds has unveiled its latest campaign, ‘Aparupa,’ in celebration of Durga Puja, honoring the festival with a tribute to the inner strength and resilience of women. The new campaign highlights the brand’s commitment to celebrating women not only through their jewellery but also through impactful CSR activities.
‘Aparupa’ captures the essence of Durga Puja celebrated in a ‘bonedi raaj bari’ (aristocratic household) style. The campaign’s visuals evoke the traditional rituals of the festival, from the intricate alpona (traditional floor art) to the shondhe aroti (evening aarti), to scenes of revelry with dhaki (traditional drummers) and celebratory singing. The campaign’s striking red theme symbolizes both the divine presence of Goddess Durga and the identity of Senco Gold & Diamonds.
Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, commented, “Our campaign, Aparupa, celebrates the cultural richness of Bengal during Durga Puja, focusing on the artistry and craftsmanship that define the festival. It also honors the inner beauty of women through diverse styles of jewellery design.”
The video campaign features four brand ambassadors — Ishaa Saha, Madhumita Sarcar, Sauraseni Maitra, and Swastika Dutta — each representing different facets of women’s personalities and experiences.
Senco Gold & Diamonds, a leading pan-India jewellery retailer with 167 showrooms across the country, boasts a legacy of 85 years. For the fourth consecutive year, the brand has been recognized as the second most trusted jewellery brand by TRA.
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