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Senco Gold and Diamonds announces in-film brand association with the movie ‘Satya Prem ki Katha’



The partnership is a natural extension of the collaboration with Kiara Advani, Senco’s national brand ambassador, who stars in the film

Leading jewellery retail chain Senco Gold and Diamonds has announced its association with the film ‘Satya Prem ki Katha’, starring Kartik Aryan and its national brand ambassador, Kiara Advani. As an in-film branding partner, Senco Gold and Diamonds will showcase its exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection inspired by the film’s captivating designs. As part of the promotion, customers purchasing jewellery from the Satya Prem Ki Katha collection will get an opportunity to meet the lead cast of the film.

‘Satya Prem ki Katha’ revolves around the enchanting love story of Satya Prem and Katha, boasting mesmerizing visuals and a musical wedding theme. This seamless association with the film perfectly aligns with Senco Gold and Diamonds’ commitment to offering exceptional artisanship and elegance.

This partnership highlights a natural extension of the collaboration with Kiara Advani, creating a synergy between the film’s narrative and the brand’s values.

Joita Sen, Director of Senco Gold and Diamonds

Joita Sen, Director of Senco Gold and Diamonds, expressed her enthusiasm about the partnership, saying, “We are thrilled to collaborate with the film ‘Satya Prem ki Katha’ and unveil an exclusive jewellery collection that captures the essence of the movie’s love story. At Senco Gold and Diamonds, we are dedicated to creating designs that reflect classic trends that resonate with our customers’ aspirations and desires.”

Senco Gold and Diamonds has also introduced a special collection featuring polki, kundan, antique, diamond, and gold bridal jewellery under the ‘SatyaPrem Ki Katha’ label. Customers can now explore this extensive range at Senco Gold and Diamonds’ stores and website. The price range for this collection starts from Rs 1 lakh. Additionally, to cater to young girls who perceive jewellery as an extension of their self-expression, Senco has unveiled the ‘Gossip from the House of Senco’ collection inspired by Satya Prem Ki Katha. This everyday wear collection offers affordable and contemporary pieces that reflect the latest trends.

The team of Satya Prem Ki Katha shared their excitement about the collaboration, stating, “The intricate artistry and timeless beauty of Senco Gold and Diamonds perfectly complement the essence of ‘SatyaPrem ki Katha.’ This association brings a touch of authenticity and grace to the film, elevating the overall visual experience for our audience.”

The Retail Jeweller India News

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