Profits generated from the coin are directed towards saving cows and ensuring their care and feeding, performed in the name of customers who acquire this sacred piece
Kolkata: On the auspicious occasion of Maha Shivratri, Sawansukha Jewellers continued its tradition of blending devotion with meaningful action through its revered Nandi Coin initiative.
Rooted in the spiritual significance of Nandi, the divine vahana of Lord Shiva and a symbol of dharma, strength, and unwavering devotion, the coin has evolved into an annual emblem of auspicious giving. What began as a devotional offering has now become a movement where patrons participate in an act of compassion and receive blessings through service.
Crafted in 24Kt gold in 10 & 5 gms, the Nandi Coin is more than a symbol of prosperity and faith. Each purchase contributes to a larger purpose, the protection and nourishment of cows through dedicated Gau Seva efforts. The profits generated from the coin are directed towards saving cows and ensuring their care and feeding, performed in the name of the customers who acquire this sacred piece.
Over the years, the Nandi Coin has emerged not only as a successful festive launch but as a meaningful tradition that aligns faith with responsibility.
By connecting sacred gold with living seva, Sawansukha Jewellers reinforces its legacy of values-driven luxury, where every creation carries both spiritual and social significance.
This Maha Shivratri, the brand invited devotees and patrons to be a part of this continuing journey of goodness, where blessings are sculpted in gold and shared through action. “We believe that true luxury must carry purpose. The Nandi Coin was envisioned not merely as a sacred object, but as a living offering, where every customer becomes a participant in Gau Seva. On Maha Shivratri, when devotion to Lord Shiva is at its highest, we wanted our gold to translate into compassion and nourishment for the voiceless. This initiative reflects our core philosophy that blessings grow when shared, and that faith must manifest through meaningful action,” said, Siddharthaa Sawansukha, MD, Sawansukha Jewellers.
Sawansukha Jewellers runs seven stores – the flagship Camac Street showroom and four other stores in Kolkata, and one store each in Siliguri and Raipur.
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