Amid rising gold prices, Nexaro offers a lightweight and affordable luxury option with 18-carat rose gold
Mumbai: RK Silver and Gold, a leading manufacturer with four decades of expertise, has introduced its new sub-brand, Nexaro by RK Silver and Gold at the IIJS Premier 2024. Nexaro is designed to present a contemporary touch to luxury jewellery, focusing on affordability and everyday elegance. The key feature of Nexaro is its use of 18-carat rose gold, providing a more economical choice compared to traditional gold amidst the current fluctuations in gold prices in India.
The Nexaro booth at the IIJS Premier experienced a significant boost in client engagement, with both old and new clients recording a 30% increase in foot traffic on the first day compared to last year. This early success highlights the strong appeal of Nexaro’s modern and cost-effective designs, attracting several new clients.
Nexaro means ‘next generation’ and hence, is leading the legacy of RK Silver and Gold. The inspiration behind Nexaro’s logo is the hummingbird, referred to as “Sone Ki Chidiya” in Hindi, symbolizing wealth and grace.
Nexaro’s product line includes lightweight and innovative tops, pendants, bracelets, necklaces, and delicate rings. The range spans from 2 grams to 25 grams, catering to a variety of preferences and occasions. The Nexaro range comprises three distinct collections: Meena, Stone, and Plain. Each collection is designed to cater to varied tastes with the Meena collection featuring intricate enamel work, the Stone collection showcasing delicate gem-studded pieces, and the Plain collection highlighting minimalist elegance.
Crafted to be both lightweight and durable, Nexaro’s pieces are ideal for daily wear. The brand targets consumers aged 18 to 45 years, aiming to appeal to a younger audience and expand its market.
Written by Pratyasha Kumari
Retail Jeweller India Exclusive
