The appointment of Sahher Bambba signals the brand’s targeted shift towards younger, first-time jewellery buyers
New Delhi: Following its recent rebranding, jewellery retailer Right Gold has announced a bold new growth phase with the appointment of actor Sahher Bambba as its brand ambassador. Known for her role in Netflix’s ‘The Ba***ds of Bollywood’, Bambba reflects the confidence, ambition and authenticity that define the brand’s evolving identity. Her self-made journey and contemporary appeal align with Right Gold’s positioning of making gold jewellery more accessible and relevant for modern Indian consumers.
Beyond a refreshed identity, the brand has strengthened its focus on transparency and technology. It has introduced an application featuring live gold rate display and a bill-yourself calculator, enabling customers to make informed purchase decisions with greater clarity. The recent launch of its official website further expands access, allowing the brand to reach customers beyond its physical markets.
The appointment of Sahher Bambba signals a targeted shift towards younger, first-time jewellery buyers. By associating with a relatable, emerging face rather than a top-rung celebrity, Right Gold is aiming to build authenticity, improve brand recall among digital-native consumers, and drive stronger engagement across online and in-store touchpoints.
As Right Gold scales its presence, the founders remain focused on building a trust-led brand with national reach. “Right Gold is redefining the jewellery buying experience for a new generation without compromising on the values of trust, craftsmanship, and integrity that have always defined it. This is just the beginning,” said Shreya Chawla, Head of Marketing, Right Gold. “Our dream is to make Right Gold a household name across India by earning our customers’ trust every single day. As we grow, our promise will remain the same, honest pricing, exceptional quality, beautiful designs, and an experience our customers can rely on.”
With over 40 years of legacy, Right Gold currently operates showrooms at Nirman Vihar and Lajpat Nagar in New Delhi, and plans to expand with four new outlets across Ghaziabad, Noida, Gurugram and Rohini this year.
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