Connect with us

RJ Market Watch

Ra abta by Rahul makes Reel brides a Reality with ‘Reel to Real’ Campaign featuring Ra Abta Brides



Known for larger than life designs and campaigns, Ra Abta by Rahul leaves their brides awestruck with Reel to Real Campaign where the brand recreates iconic reel looks from different eras of Bollywood featuring 4 real brides who are Gargi Narula, Kritika Sobti, Chanu Vyas and Ayushi Bedi.

‘Reel to Real’ campaign that showcases four Iconic looks capturing various eras of Bollywood commences with Bride Chanu Vyas as Rekha where she channels gracefulness in exuberant bridal Polki pieces that include a statement passa and mangtika in a green Lehenga bringing Umrao Jaanof today’s era to life.Bride Kritika Sobti looked as elegant and timeless as Madhubala with Light green lehenga and alluring bridal jewels with iconic haathphool and kamarbandh along with a feather cap and passa designed exclusively by Rahul. Her Multicolor Necklace adds to the final touch of a modern day Anarkali.Head-to-Toe in Ra abta’s bridal jewels, Bride Gargi Narula donned the vivacious look of Madhuri Dixit from Devdas with Shining Grey lehenga. The campaign was cocluded with  Bride Ayushi Bedi who looked awe-inspiring in Panch Lada Haar and a Rajwadi Nath styled with a bright yellow lehenga doing justice to Aishwarya’s remarkable Jodha look as well as the campaign.

Conceptualized by Brand Custodian Sameep Ved, the concept of the campaign became a reality with collaborative effort of campaign partners including Pratiksha Arora did the make-up, Payal Keya who curated outfits for Chanu & Gargi whereas Ayushi and Kritika were seen in Anarklee by Anarkali Karol Baug. It was captured by Studio Thirty6, the background score was given by Acoustique Productions and choreographed by Nrityangana by Simran. Not just the campaign, but also the shoot day became a memorable one for Ra Abta Brides as they enjoyed every element of the video and photo shoot with Rahul and Team Ra Abta.

The campaign is featured on brand’s social media pages whereas the images from the same will be gifted to the Ra Abta brides as a wedding gift from the brand a memory to treasure for a lifetime.

We love to create art as a label not just with jewellery but also with everything we do. As a team we are very passionately involved in making of a Ra Abta Bride and it makes us happy to make them happy. Reel to Real was aimed to do the same. Our brides enjoyed it and while they had fun we also created art. Rahul Luthra, Founder, Ra Abta by Rahul.

The Reel to Real Edition is displayed at Ra-Abta by Rahul’s flagship store in Delhi along with luxury boutiques across India, Vancouver and U.A.E including Azotique, Anantam, Pitara, Vesimi Fashion, Adore by Kanika, Evoluzione, Aza&Pernia Pop Up shop. One can also access Ra-Abta by Rahul’s Reel to Real Edition at select online stores including www.raabtabyrahul.com

Courtesy: Retail Jeweller India News Service.

Latest News