PNG Sons launches temple jewellery collection with actor Hruta Durgule as its face 

Temple jewellery, known for its intricate designs and cultural significance, has been given a technologically advanced approach by the brand, ensuring that each piece is intricately detailed yet lightweight 

Pune: PNG Sons, one of India’s esteemed jewellery brands, recently unveiled its unique ‘temple jewellery collection.’ This collection, crafted with precision using the innovative electroforming technique, stands out for its fusion of fashion and comfort. It’s designed to cater to the needs of the modern bride and discerning jewellery enthusiasts, offering a blend of tradition and modernity. 

Temple jewellery, known for its intricate designs and cultural significance, has been given a technologically advanced approach by the brand, ensuring that each piece is crafted with detail and is yet lightweight. The use of electroforming not only reduces the weight of the jewellery but also makes it more affordable than traditional gold pieces, offering high-quality jewellery at a competitive price. 

Speaking about this, Aditya Modak, COO & CFO, PNG Sons, said, “We are thrilled to introduce our temple jewellery collection, which is a fusion of heritage and innovation. Our collection offers the perfect blend of tradition and modernity for the upcoming wedding season. We are excited to present famed actor Hruta Durgule as the face of our campaign, embodying the grace and elegance synonymous with our brand.” 

Featuring complete sets, including necklaces, earrings, bangles, and more, the temple collection is available at all 30 PNGS stores across India, customers can experience the timeless allure of temple jewellery firsthand. 

With cutting-edge CRM solutions and innovative technologies like the Karatmeter, PNGS empowers customers to make informed decisions, ensuring transparency and trust. In 2023, the brand achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, PNGS anticipates a 12% increase in revenue, fueled by continued expansion and a growing online presence. 

Retail Jeweller India News