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PNG Jewellers in strategic tie-up to retail Forevermark diamonds across all stores




Forevermark, the diamond brand from the De Beers Group have strategically partnered with PNG Jewellers, a brand that embodies values, trust, and who are strong believers of innovation, to come up with two new collections – FAB 5 and Eternity Bangles. In their quest to delight customers with innovative and affordable offerings, Forevermark is open to such collaborations with retailers who are equally passionate about diamonds and meet De Beers’ stringent criteria of business, social and environmental integrity.

The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds. 

To highlight this partnership, PNG Jewellers have curated an exclusive line of jewellery called the ‘Fab 5’ that are crafted with beautiful Forevermark diamonds. Each diamond has a unique inscription number, assuring you that it is genuinely natural and untreated. The FAB 5 collection comprises of exquisite sets of rings, earrings, pendants, tanmaniyas (mangalsutra pendant) and bracelets, from just Rs. 129999/- onwards.

Speaking on the occasion, Sachin Jain, President, Forevermark India said, “Forevermark is proud to have enhanced the partnership with PNG Jewellers by associating across all their stores. This association is a milestone for Forevermark, and we look forward to a long-standing relationship with PNG Jewellers. The launch of the Fab 5 collection is the beginning of this journey. We want to target the young millennials and first-time buyers in tier II-tier III cities and not just limit ourselves to metropolitans. We look forward to more such partnerships with retailers across the country.”


Throwing light on the collection, Mr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, says “Using Forevermark diamonds in our latest Fab 5 and Eternity bangles collection, has not only enhanced the sparkle of each piece but will strengthen the credibility and trust with our customers. The FAB5 collection is easy on the pocket and offers 5 major adornments for everyday wear. It is lightweight and can be worn and purchased individually or as a set. The tagline of this collection is to look fabulous every day.”

Extensive researches by PNG showed that the consumers are much more aware and informed in Tier II-III cities and are willing to spend over a lakh when switching from gold to diamond jewellery. PNG also plans to conduct workshops and seminars to educate the sales staff and consumers on how Forevermark diamonds undergoes rigorous selection procedure and also on the collection. The FAB5 and Eternity bangles collection is available for customers across all stores of PNG Jewellers’ Forevermark stores, till stocks last.

Courtesy: Neha Taneja Malik

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