At the centre of the campaign is a brand film that traces PNG Jewellers’ evolution from its origins in Sangli to its emergence as a multi-store jewellery retailer, and its ability to adapt and grow over time
Mumbai: PNG Jewellers has launched its first brand campaign featuring newly appointed brand ambassador Ranbir Kapoor as it aims to highlight its legacy while outlining its next phase of growth and national expansion. The campaign communicates the brand’s journey with a history spanning 194 years,credibility and future roadmap to a wider audience. While PNG Jewellers continues its association with actor Madhuri Dixit, the addition of Kapoor to the roster of brand ambassadors aligns with its evolving consumer base.
At the centre of the campaign is a brand film that traces PNG Jewellers’ evolution from its origins in Sangli to its emergence as a multi-store jewellery retailer under the leadership of Chairman and Managing Director, Saurabh Gadgil. The film highlights the brand’s ability to adapt and grow over time while staying rooted in trust and craftsmanship.
The narrative also draws attention to PNG Jewellers’ expansion through its sister brands, PNG Jewellers Lifestyle and Silvostyle, reinforcing the idea that legacy is built through progress rather than inheritance alone. The campaign positions PNG Jewellers as a heritage Indian brand that continues to move forward.
Dr Saurabh Gadgil, Chairman &Managing Director, PNG Jewellers, said, “PNG Jewellers has always stood for trust, craftsmanship and continuity. As we step into a new era as a listed company, it is important for us to share our journey and achievements with the nation while also signalling our ambitious growth roadmap ahead. This campaign reflects who we are – a legacy Indian jeweller that continues to evolve with time, technology and consumer aspirations.”
Hemant Chavaan, Head of Marketing, e-commerce & CSR, PNG Jewellers, said, “The objective behind this campaign is to establish PNG Jewellers as one of the oldest yet fastest-growing jewellery brands in India. We wanted the story-telling to balance heritage with modern relevance and reach newer audiences without losing our core identity. The film encapsulates our belief that legacy is not just inherited, it is nurtured and expanded with every generation.”
The campaign is being rolled out across television, digital and social media platforms, supported by an integrated media strategy to drive national reach and engagement.
PNG Jewellers’ journey as a brand has a legacy dating back to 1832. It now operates 67 retail stores in India.
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