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Orra launches its diamond bridal jewellery collection



ORRA, India’s most trusted Diamond Jewellery brand makes a foray into the Bridal segment with a whole new line stunning line of Bridal Diamond Jewellery. Made especially for brides to dazzle on their wedding day this newly launched segment comes at an attractive price.

While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to Bridal “Diamond” jewellery within this segment. Focusing on events beyond the wedding will help ensure that the bride is able to make a choice of jewellery that suits her comfort and style. With large spends going into pre and post wedding functions, ORRA sees this as a key driver of widening its share of Diamond Jewellery.

Not stopping at design and variety, having doubled its stock across categories of necklaces, earrings and bangles, the brand has also introduced very competitive price points for its collections. Starting at Rs. 2 lakh for larger sets, ORRA promises the finest of Belgian diamonds at a fraction of the cost unheard of anywhere else in the market. Touted to be a game changer both for jewellery as a whole and a changed outlook on the bridal diamond jewellery category by itself it has simultaneously slashed its making charges on gold jewellery now starting at 6% onward.

Speaking on the launch, Vijay Jain (CEO – ORRA) says, “ORRA has taken a focused approach to its Diamond Bridal segment. This path has been chosen after through research in understanding new India’s growing appetite for jewellery that can be worn beyond the locker.

Diamond jewellery has therefore been able to lend a touch of unspoken sophistication to every woman’s wardrobe and ORRA wishes to be the forerunner in helping her make her choice for her special day with the best diamonds. We have therefore launched exquisite designs at competitive price points.”

As part of the new segment launch, brides across the country can enjoy designs based on floral motifs and contemporary patterns inspired by different elements of the universe. Each piece has been designed to enhance the look of the diamonds embedded within and give a fuller look such as the Aquila and Miraya collection.

The new bridal collection is available across all ORRA’s 34 stores. To make the launch of the collection even more special, ORRA has introduced exciting offers including FLAT Rs. 50,000/- off on purchase of diamond jewellery worth Rs. 2.5 lakh and above to all customers. In addition, one can enjoy other offers such as FLAT 10% off on all diamond jewellery up to Rs. 1 lakh, FLAT 15% off on all diamond jewellery between Rs. 1 – 2 lakh and FLAT 20% off on all diamond jewellery above Rs. 2 lakh until 15th August, 2018.

With an enthralling collection on offer, ORRA looks forward to welcoming customers at their stores as well as online at www.orra.co.in

ORRA’s CEO Vijay Jain recently shot the brand’s Bridal Ad Campaign for 2018. A passion for photography clubbed with a strong understanding of the brand, he was the perfect choice to undertake this arduous campaign. As ORRA takes a more focused approach into the bridal diamond segment, and with storytelling making leaps and bounds through the visual medium the campaign is simply awe inspiring.

Spending time with consumers through multiple consumer level researches clubbed with a passion par excellence, has allowed this brand custodian to capture even the smallest of nuances for this stunning bridal campaign.

Courtesy: Exhange4media.com

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